Director of Marketing: Remote

DataBlend, a specialized iPaaS software company focused on financial system workflows, is looking for a hands-on, high-energy, demand gen specialist to join our team as the Director of Marketing.  The position will initially be an individual contributor with support from select service providers and the company’s CEO.  The successful candidate will demonstrate the passion, experience, and desire to help us build off our early success and accelerate our growth.  If you want to join a start-up with proven product market fit and are ready to roll-up your sleeves to design, build, and execute demand generation programs across multiple channels, please submit your resume to marketing@datablend.com.

Reporting directly to the CEO and President, the Director of Marketing’s responsibilities will include, but not be limited to:

Responsibilities:

  • Developing and executing the company’s demand strategy to generate sales qualified leads from both new and existing customers is job number one
  • Creating engaging content, which may include emails, blog posts, social posts, case studies, videos, presentations, website and landing pages, and white papers
  • Developing a comprehensive marketing calendar, including nurtures and sequences using the company’s marketing automation and CRM application, HubSpot
  • Researching keywords and executing an SEO program to improve organic website traffic
  • Maintaining an active social presence to drive inbound activity and a strong group of followers
  • Organizing and running field marketing events – both virtual and in-person (when applicable)
  • Providing material and coordinating activities to support DataBlend’s partners
  • Working with PR firm and other agencies, as applicable
  • Guiding the design of all marketing material
  • Maintaining up-to-date competitive positioning and messaging to ensure proper differentiation
  • Building the company’s brand recognition in our target market
  • Working with customer success to build a strong sense of community and support upsell opportunities

Qualifications:

  • 7+ years of experience in B2B software demand generation
  • 2+ years at a software start-up
  • BA in Marketing, English, Communications or other related fields
  • Certification in HubSpot
  • Practical knowledge of SEO tools and techniques
  • Data-driven
  • Creative
  • Unafraid
  • Exceptional communication, editing, and copy writing skills
  • Ability to be both strategic and tactical
  • Collegial

DataBlend values the array of backgrounds, talents, and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to actual or perceived race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital or familial status (including registered domestic partnership status), sex and gender (including pregnancy, childbirth, lactation, and related medical conditions), gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), age, sexual orientation, Civil Air Patrol status, military and veteran status, certain arrest or conviction records, domestic violence victim status, and any other consideration protected by federal, state or local law (collectively referred to as “protected characteristics”